Parent Apparel
Co founding and building a clothing brand from concept through to launch and growth.
Parent Apparel was a clothing brand for parents, co founded in 2016. The brand was built through Instagram, growing a community of 30,000+ followers and connecting with a modern parenting audience.
The work
Co founded the brand and developed the concept and identity
Designed original graphics and products
Built and grew the brand through Instagram
Created content to engage and grow the audience
Worked with parenting influencers and collaborators
Managed the brand across design, marketing and day to day running
Impact
Grew an engaged audience of 30,000+ followers
Worn by celebrities and featured in mainstream press
Featured on ITV’s This Morning
Built a distinctive brand within the parenting space
