Dress Like a Mum & Zoë de Pass Eyewear
Supporting website, brand and content across Dress Like a Mum and Zoë de Pass Eyewear.
Lifestyle brand founded by Zoë de Pass. I worked across both Dress Like a Mum and her eyewear brand, helping to refine how they show up online and connect with their audience.
The work
Redesigned and refined the Dress Like a Mum website
Improved layout, structure and user journey
Updated content to feel clearer and more consistent
Supported brand and content across Zoë de Pass Eyewear
Ongoing updates and support as both brands evolve
Impact
Clearer, more cohesive brand presence across both brands
Improved usability and navigation
More consistent look and feel across website and content
Zoë de Pass Eyewear
A short social film bringing the eyewear collection to life, designed to feel simple, wearable and in tune with the brand.