RaceNation & SportsGiving
Brand development and creative direction across two connected platforms.
RaceNation is an event registration and fundraising platform, with SportsGiving supporting fundraising for participants and charities. As SportsGiving grew as a standalone product, both brands needed clearer positioning and consistency across channels.
The work
Developed brand guidelines for both RaceNation and SportsGiving
Helped define a distinct identity for SportsGiving as a standalone brand
Provided creative direction for website design and development
Created a brand toolkit for social media content
Worked closely with the team to bring consistency across channels
Impact
Clearer positioning across two related brands
More consistent look and feel across website and social
Stronger foundation for ongoing brand and content development
