Zero Carbon Guildford
Zero Carbon Guildford is a volunteer led climate organisation working across projects including home energy, food waste and biodiversity.
I lead marketing and communications, shaping how the organisation shows up and connects with the local community.
The work
Developed brand guidelines
Created content across social, email and web
Supported campaigns including Guildford Library of Things with Joe Public
Managed digital channels and newsletter
Produced the Annual Report and worked closely with Trustees
Worked with volunteers to gather content
Impact
Steady growth across digital channels
2,400+ newsletter subscribers with open rates up to 34.7%
More consistent brand and clearer messaging
Guildford Library of Things
At Zero Carbon Guildford, I worked with Joe Public to deliver a campaign promoting the Guildford Library of Things.
The campaign used simple, engaging visuals to show how borrowing everyday items can be part of normal life, helping more people discover and use the service locally.