LNER (Pitch Work)
Part of the team developing an integrated campaign and customer journey for LNER.
Worked on the LNER pitch while at Havas Helia, contributing to an integrated campaign centred around the “More Freedom, My Way” platform and the Eleanor character.
The work
Contributed to the development of an integrated campaign concept
Worked on the “More Freedom, My Way” customer journey
Mapped communications across the full journey, from booking through to travel and post journey engagement
Developed ideas for email and SMS touchpoints to support and enhance the travel experience
Explored ways to bring the LNER Perks loyalty scheme to life in a more engaging and interactive way
Impact
Helped shape a connected customer journey across multiple touchpoints
Contributed to the section of the pitch that was selected by the client
Demonstrated how communications could support and enhance the overall travel experience
